Our Campaigns

VAPING PREVENTION

Behind the Haze is a fact-based source for vaping health information for at-risk teens in Oklahoma. It educates teens about the harmful ingredients in vape juice and vapor, as well as the latest health consequences associated with vaping. See our latest ads.
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RURAL TOBACCo 
 PREVENTION

Teens who live in rural areas are disproportionately more likely to use tobacco and suffer from its health consequences. As such, the Down and Dirty campaign is specifically tailored to rural teens, delivering messages focused on cigarettes, chew and vaping prevention that are relevant to them and their values. See our latest ads.
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OBESITY PREVENTION

In 2021, the Healthy Youth Initiative is launching a new campaign focusing on youth obesity prevention across the state. The campaign will deliver specific and realistic nutrition and physical activity messages that our teens can relate to. Messaging will provide impactful behavior changes teens can incorporate in their daily lives.
COMING SOON

TOBACCo CESSATION

For teens 13-17 who are already vaping or using tobacco, My Life, My QuitTM offers help. By visiting mylifemyquit.com or texting "Start My Quit" to 855-891-9989, teens can connect to free live texting and web chat support personalized for them. The services are confidential and do not provide patches, gum or lozenges. My Life, My QuitTM is funded in Oklahoma by TSET.
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