Promoting Healthier Lifestyles for Oklahoma Youth
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The Healthy Youth Initiative, led by the Tobacco Settlement Endowment Trust (TSET), helps younger Oklahomans learn how to live healthier lives through reduced tobacco use and improved nutrition and physical activity, with the goal of creating generational change. The TSET Healthy Youth Initiative uses statewide public health education messaging, youth-led advocacy programs and character-building to affect positive behavior change.
Our Campaigns
VAPING PREVENTION
Behind the Haze is a fact-based source for vaping health information for at-risk teens in Oklahoma. It educates teens about the harmful ingredients in vape juice and vapor, as well as the latest health consequences associated with vaping. See our latest ads.
RURAL TOBACCo
PREVENTION
Teens who live in rural areas are disproportionately more likely to use tobacco and suffer from its health consequences. As such, the Down and Dirty campaign is specifically tailored to rural teens, delivering messages focused on cigarettes, chew and vaping prevention that are relevant to them and their values. See our latest ads.
LEARN MOREOBESITY PREVENTION
Launched in 2021, the Swap Up campaign focuses on youth obesity prevention across the state. Swap Up delivers specific and realistic nutrition messages that our teens can relate to and provides impactful behavior changes teens can incorporate in their daily lives. See our latest ads.
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TOBACCo CESSATION
For teens 13-17 who are already vaping or using tobacco, My Life, My QuitTM offers help. By visiting mylifemyquit.com or texting "Start My Quit" to 855-891-9989, teens can connect to free live texting and web chat support personalized for them. The services are confidential and do not provide patches, gum or lozenges. My Life, My QuitTM is funded in Oklahoma by TSET. See our latest ads.
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Vaping Cessation
Quit the Hit (QTH) is a cessation support group that educates young people about how to quit vaping through group chats on Instagram. QTH provides 5-week of online quit support in small groups of participants with active moderation by a cessation coach. The Instagram group messages include daily educational content, behavioral and cognitive coping strategies, quit tools, group challenges, video content from the coach and guests, and access to peers for support.
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YOUTH-LED PROGRAM
Youth Action for Health Leadership (YAHL) is an initiative that allows youth to create a measurable impact by making lasting changes in nutrition, active-living, and tobacco policies. Teens can develop leadership skills and have the opportunity to earn community service hours while being directly involved in making their community and Oklahoma a healthier place. See our program website.
LEARN MOREPhysical activity and nutrition program
Elevate Student Health is a campaign working to improve the health of Oklahoma youth through comprehensive physical activity and nutrition policies at schools. Elevate Student Health works directly with schools and school districts to support implementing comprehensive wellness standards like increased physical activity, healthy food options, and access to clean, safe drinking water throughout the school day.
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Tobacco Prevention
CounterAct Tobacco is a campaign working to move the power out of Big Tobacco's hands and into Oklahomans through comprehensive retail licensing. CounterAct Tobacco is working to eliminate youth purchase, use, and possession laws, overturn tobacco preemption, and regulate e-cigarette, vape, and nicotine-only retailers like those for traditional cigarettes.
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