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YAHLYouth Meet with State Legislators (February 21, 2024) -
18 youth from acrossOklahoma advocate for health policy change.

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New Swap Up Ads Inspire Healthy Choices Among Oklahoma Teens (February 1, 2024) -
TSET’s Healthy Youth Initiative Campaign Uses Beverage Choices To Educate and Empower.

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New Messaging Informs Teens About Dangerous Chemicals in Vapes (January 4, 2024) -
“In the Skin” empowers Oklahoma youth with vital health awareness.

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TSET Teen Nutrition Campaign Wins Gold at International MUSE Awards (September 20, 2023) -
Swap Up, a nutritional messaging campaign, received multiple top honors at the MUSE Creative and Design Awards.

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New Tobacco Prevention Messaging For Rural Teens Across Oklahoma (September 8, 2023) -
The spot, called “Oil Stain,” uses car analogies to explain how tobacco can impact your health and mood.

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TSETs YAHL Campaign Featured in The Oklahoman (August 15, 2023) -
'What a couple of life changes can do for future health; schools can make changes, too' was written by My Nguyen.

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TSET Empowers Oklahoma Teens With Dual Health Campaigns (August 15, 2023) -
"Secret Life of Food” and “Toxicland” address nutrition and vaping awareness, two significant health issues Oklahoma teens face.

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TSET Healthy Youth Initiative Sees Success in Shifting Nutrition Attitudes (July 13, 2023) -
Teens exposed to Swap Up messages are drinking fewer sugar-sweetened beverages.

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Luther School Board Passes Improvements to Wellness Policy (June 26, 2023) -
The Board adopted additions to their wellness policy to improve the health of students and staff per the recommendations of Elevate Student Health.

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Tahlequah School Board Passes Improvements to Wellness Policy (June 20, 2023) -
The Board adopted additions to their wellness policy to improve the health of students and staff per the recommendations of Elevate Student Health.

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Campaign for Tobacco-Free Kids Honors Advocate (June 6, 2023) -
Lilith Breazeale of Adair, OK is named as 2023 Youth Advocate of the Year.

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Hundreds of Oklahoma Youth Participate in Nutritional Day of Action  (March 22, 2023) -
TSET encourages teens to learn more about healthy food and drink options.

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New Ads Aim to Help Rural Teens Can the Dip Habit  (March 9, 2023) -
TSET campaign addresses smokeless tobacco use among youth country culture .

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New Messages From TSET Focus on Social Aspects of Vaping Among Teenagers  (February 9, 2023) -
Behind the Haze ads show teens sharing nicotine means sharing addiction.

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TSET Messages Teach Teens to Go Beyond Gut Instinct When Choosing Snacks  (January 23, 2023) -
New educational messages teaching teens the importance of healthy eating are rolling out across Oklahoma.

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New TSET Messaging Encourages Teens to Break Free from Nicotine Addiction (January 11, 2023) -
Free quit service for teens teaches coping skills to keep tobacco use at bay.

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TSET Messages Target Tobacco Use Among Rural Youth (November 10, 2022) -
In the new Down and Dirty ads, relatable scenarios teach teens how vaping nicotine negatively affects their mood.

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TSET Releases Refreshing, New Youth-Focused Obesity Prevention Messaging (September 12, 2022) -
The new ads encourage teens to drink water instead of sugary drinks.

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Keys School Board Passes Improvements to Wellness Policy (August 12, 2022) -
The Board adopted additions to their wellness policy to improve the health of students and staff per the recommendations of Elevate Student Health.

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Westville School Board Passes Improvements to Wellness Policy (July 18, 2022) -
Local YAHL youth, representing Elevate Student Health, presented to the Westville School Board in June to recommend improvements that were adopted by the Board.

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CounterAct Tobacco Makes Partner Progress (July 1, 2022) -
Nine organizations signed on as partners during the first year of the campaign.

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Stilwell School Board Passes Improvements to Wellness Policy (June 28, 2022) -
Local YAHL youth, representing Elevate Student Health, presented to the School Board to recommend improvements that were adopted by the Board.

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High School Youth Stand Up and Speak Out Against Big Tobacco (April 6, 2022) -
Oklahoma teens participate in a National Day of Action to educate their communities about tobacco products and the tobacco industry.

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Oklahomans Encouraged to Take Down Tobacco on Day of Action  (March 28, 2022) -
Statewide efforts raise awareness and fight against tobacco’s deadly impact.

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TSET Launches Online Vaping Cessation Support Group for Youth (March 28, 2022) -
Quit the Hit is a free, web-based program designed to reduce youth e-cigarette use, combat the impact of nicotine addiction and help Oklahoma kids live longer, healthier lives.

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Swap Up is Launching Two New Health Education Messages (November 8, 2021) -
The Swap Up messaging focuses on teaching teenagers how the foods they eat impact the way they feel and how they perform in school and during physical activity.

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TSET Releases New Vape Prevention Messaging for Teens (October 21, 2021) -
TSET Healthy Youth Initiative is launching two new educational messages aimed at reducing and preventing tobacco and vape use among Oklahoma youth ages 13-18.

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Don’t Let Kids Be Tricked by Tobacco This Halloween (October 20, 2021) -
Candy-flavored products introduce hundreds of Oklahoma children to tobacco and vape each year.

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Health Leadership Builds Partnerships with Oklahoma Schools and Organizations (October 14, 2021) -
Youth Action for Health Leadership (YAHL), a new statewide youth-led initiative, is partnering to train and equip teens with leadership skills to address real health issues in their communities.

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TSET Board of Directors Launches Youth Advocacy and Education Program (May 21, 2021) -
Teens in Oklahoma will have an opportunity to directly impact nutrition, active living and tobacco use, empowering youth to improve health outcomes for themselves and future generations through the second phase of the HYI program.

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TSET Expands “Swap Up” Youth Nutrition Campaign Teen Obesity Prevention Initiative Launches New Messaging (May 10, 2021) -
Teens in Oklahoma will have an opportunity to directly impact nutrition, active living and tobacco use, empowering youth to improve health outcomes for themselves and future generations through the second phase of the HYI program.

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TSET Board of Directors Approves Youth Advocacy and Education Program Initiative will Focus on Leadership and Healthier Communities.  (Jan. 26, 2021) -
Teens are facing increasing threats to good health as rates of vaping and obesity continue to climb in Oklahoma and nationally.

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TSET Healthy Youth Initiative Presentation to TSET Board of Directors Shows Oklahoma Youth Struggle with Vape Use and Nutrition. (Nov. 12, 2020) -
The TSET Healthy Youth Initiative Program is Moving Forward.

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New TSET Initiative Prioritizes Health of Oklahoma Youth Statewide Educational Campaign Helps Teens Struggling Against Tobacco Use and Poor Nutrition (August 4, 2020) -
TSET launches the Healthy Youth Initiative to educate Oklahoma teens and help them make informed choices about their health.

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fOR MORE INFORMATION:

Thomas Larson
Director of Public Information and Outreach
405-521-4992
ThomasL@tset.ok.gov